How AFS Logistics used NextLevelFan.com to capture 9x more event insight.
AFS Logistics optimizes costs related to shipping/logistics for 1,500+ customers of all sizes and industries. They entertain C-level executives who are invited to attend sporting events and concerts at their two luxury suites in Dallas and Atlanta.
AFS has been a sports arena suite-holder for 10+ years.
During this time, they questioned their suite investment numerous times.
AFS' manual tracking and lack of a unified event platform (they used a combination of Outlook, Excel, Powerpoint, Salesforce) yielded little peace-of-mind for AFS' executives who commit $MM to this kind of entertainment.
AFS came to NextLevelFan seeking help to track every aspect of their B2B client events, from RSVP to Follow-up. They also wanted guests to receive branded, streamlined communications via email and text message.
The result: In its first 4 months using NextLevelFan, AFS realized a 9,000% increase in event insight.
After using NextLevelFan for its suite-holder events, AFS began using it for tradeshows, happy hours, lunch 'n' learns and more.
AFS execs wanted to engage guests easily. Before NextLevelFan, bios were sent via email with PDF attachments. Emails easily got lost, the format was not mobile-friendly and it did not include last-minute additions.
With more than 3,000 data points captured, NextLevelFan helped AFS create new benchmarks for the 2020 season.
I travel more than 70% of the time. NextLevelFan gets me prepared for the event with guest bios and sales funnel data on each opportunity.
Chief Sales Officer
On the way to the game, I was checking out who was coming to familiarize myself. It was so simple!
Manager of Credit & Claims
Apache Mills, Inc.
After the event, I asked how to get this for my own company. The professional communication I got via email and text was top-notch.