CASE STUDY

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How AFS Logistics used NextLevelFan.com to capture  9x  more event insight. 

AFS Logistics optimizes costs related to shipping/logistics for 1,500+ customers of all sizes and industries. They entertain C-level executives who are invited to attend sporting events and concerts at their two luxury suites in Dallas and Atlanta.

AFS has been a sports arena suite-holder for 10+ years.

During this time, they questioned their suite investment numerous times.

AFS' manual tracking and lack of a unified event platform (they used a combination of Outlook, Excel, Powerpoint, Salesforce) yielded little peace-of-mind for AFS' executives who commit $MM to this kind of entertainment.

AFS came to NextLevelFan seeking help to track every aspect of their B2B client events, from RSVP to Follow-up. They also wanted guests to receive branded, streamlined communications via email and text message.

The result: In its first 4 months using NextLevelFan, AFS realized a 9,000% increase in event insight.


40+

other Client events annually

Opportunity

After using NextLevelFan for its suite-holder events, AFS began using it for tradeshows, happy hours, lunch 'n' learns and more.

Guests

c-suite, VP- & director-levels

Opportunity

AFS execs wanted to engage guests easily. Before NextLevelFan, bios were sent via email with PDF attachments. Emails easily got lost, the format was not mobile-friendly and it did not include last-minute additions.

2019 by the numbers


With more than 3,000 data points captured, NextLevelFan helped AFS create new benchmarks for the 2020 season.

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13

# of suite events

16

Avg. event attendance

2,105

brand content impressions, tracked for each guest

129

pre- and post-event surveys completed by guests

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Testimonials

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"Guest list at my fingertips"

I travel more than 70% of the time. NextLevelFan gets me prepared for the event with guest bios and sales funnel data on each opportunity.

Dean Jones
Chief Sales Officer
AFS Logistics

(Event Host)

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"This is great!"

On the way to the game, I was checking out who was coming to familiarize myself. It was so simple!

Kaci Turner
Manager of Credit & Claims
Apache Mills, Inc.

(Event Guest)

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"I want this for my company"

After the event, I asked how to get this for my own company. The professional communication I got via email and text was top-notch.

Alan K
Chairman
Large manufacturer

(Event  Guest)