CASE STUDY

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How this Chamber increased sponsorship value by more than 200% using NextLevelFan vs. using Zoom alone

Like many chambers of commerce, the Irving-Las Colinas Chamber depends on sponsorship revenue to host excellent events!

Annual events like their Back to School Luncheon for incoming teachers provide recurring revenue from repeat sponsors.

However, the pandemic's grip on local businesses made it ever-so-difficult to even generate sponsor interest.

This reality hit home back in June/July when sponsors were showing no interest for this annual, 500+ attendee event in early August.

The Chamber contacted NextLevelFan for help.

Portia Washington, Manager of Signature Programs and Sponsorship, wanted to produce an event that:
(1) generated leads for sponsors and
(2) buzz from attendees.

She knew Zoom wasn't the answer for everything.

"I chose NextLevelFan for their customer service approach and pricing that fit right in my budget."

NextLevelFan showed Portia how sponsors would each have their own "booth" (something Zoom could not offer) and would increase lead generation by more than double!

Teacher attendees would also love the ability to chat and engage with giveaways and door prizes.

Both were true.

"I would definitely recommend this to others. Our partner school district loved it! Exhibitors were very appreciative and had nothing but positive feedback."  


Event goal: transform their live event into virtual, with video content as a live stream, sponsor activations with lead gen, and chat features for 500+ attendees.

Solution:
- Exhibitor showcase pages with built-in lead gen
- Gamification (raffles, door prizes)
- Live streaming video (NextLevelFan produced the video in-house)
- Public chat for attendees, exhibitors and host
- Tracking for post-event analytics

200%+

Lead capture vs. using zoom alone

Detail

Unlike Zoom, NextLevelFan.com is built for sponsor activation. Each sponsor had their own page to add branding, social links, a rich description of their company, videos, exclusive offers and other downloadable content. Visitor tracking and submission forms made it easy to quantify the value to sponsors.

⭐⭐⭐⭐⭐

overall customer satisfaction

Detail

Considered a "Great Value" by our customer, NextLevelFan.com took time to properly discover Irving-Las Colinas Chamber of Commerce's needs. Step-by-step, we worked together to craft an attendee experience they could re-use for future virtual events.

one event, by the numbers


In their One (1) hour live-turned-virtual event, this Back-to-School Luncheon delighted sponsors and attendees as they had in-person for decades, scoring a "Very Satisfied" survey result from everyone involved.

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457

# of attendees

972

# of chat messages logged

30%

Conversion rate for top exhibitor (avg. 12% for all exhibitors)

350

# of total form submissions

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Testimonials

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"Would definitely recommend to others"

Portia Washington
Mgr, Signature Prog. & Sponsorship
Irving-Las Colinas Chamber of Commerce

(Event Host)

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"This was fantastic"

Mollie Greenwood
Financial Consultant
Equitable Advisors

(Event Exhibitor)

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"This is a really cool way to have the virtual fair"

Melanie A.
Staff member
Irving Independent School District

(Event Attendee)